"DOUGHLICIOUS" is a 'Build Your Own Pizza' style restaurant, where playfulness and customisation meets fast, convenient dining. The company aims to relight the childish spirit in everyone by creating a fun, judgement-free Pizza Buffet with top chefs adding the final touches and cooking each individuals creation in real time.
The use of simple, recognisable patterns and colours helps the brand stand out amongst the crowd and drive home the point of them being a different, more interactive experience than any other pizza or fast-dining environment. The patterns can be used for subtle brand merchandising on items such as tableware, cups and napkins among a range of other possible items and locations.
Work by 'HolloDesigns' - All Rights Reserved